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Read case studyTurned WhatsApp into a production sales channel
Services
- Mobile Development
- Web Development
- AI Assistants
Technology
- React
- Node.js
- WhatsApp Business API
ShopLinx needed WhatsApp to behave like a production sales channel — not a shared inbox. Aqeeq engineered catalog, cart, payments, CRM, and AI support to run at 3.2M messages per month with retail-grade reliability.
About
ShopLinx
ShopLinx serves multi-brand retailers across UAE and India. Their teams were already selling on WhatsApp — but every order, payment, and support thread lived outside core systems.
Aqeeq partnered with retail operators and Meta API specialists to turn WhatsApp into a governed commerce channel: inventory-aware catalog, in-chat checkout, and AI that escalates when confidence drops.
Challenges
Retailers treated WhatsApp as a manual inbox, not a system of record.
- Manual selling could not scale during campaign spikes.
- Off-channel payments broke reconciliation.
- No CRM linkage disconnected conversations from LTV.
Project Journey
1. Discovery & channel design
Mapped seller workflows, campaign spikes, and reconciliation pain. Defined the commerce data model and escalation rules before writing integration code.
2. Build & integrate
Shipped catalog, cart, and regional payment connectors with ERP inventory sync.
Deployed RAG-grounded AI support with human handoff for edge cases.
3. Scale & operate
Hardened for peak campaign traffic — load testing, observability, and runbooks so ops could trust the channel during high-volume promotions.
Scope
Commerce core
Catalog, cart, checkout in-chat.
Payments
Regional gateways with reconciliation.
AI support
RAG-grounded assistants with escalation.
ERP connectors
Inventory and fulfillment sync.
Results
3.2M
Messages/month
99.9%
Availability
81%
In-chat completion
70%
AI resolution
- 3.2M monthly messages at 99.9% availability
- 81% in-chat order completion
- 70% support queries resolved by AI
- Campaign traffic runs through automation
Testimonial
“WhatsApp went from a manual inbox to a system we can run campaigns through.”
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